What is conversion rate optimization? Conversion rate optimization, also known as CRO, is the process of "converting" visitors to your website into customers.
The idea behind CRO is to increase website traffic and sales by reducing your website abandonment rate. You can also check for the best conversion rate optimization services via https://kasandz.com/conversion-rate-optimization-services/.
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Your page abandonment rate can be seen in Google Analytics if you track it there. This is the percentage of visitors who visit your site and jump to another site instead of staying on your site and navigating to your site's pages.
Also, it's not easy to apply conversion rate optimization to your homepage.
Many tests are embedded in the CRO methodology and there are SEO experts out there with the skills and knowledge that can make a huge difference, not only in terms of the traffic you get to your content pages but what happens to them once they get there.
You'd be surprised how many website owners, when asked, aren't even sure what their "call to action" is, and that's a good thing because there's so much to learn about doing business online and it takes time.
Therefore, using a service provider to help you optimize your conversion rate is a big step in the right direction. Visitors are just visitors until they become customers and that's what CRO is all about.