B2B marketing is the process of selling products or services to different businesses and traders. These activities are vital for all types of businesses.
Specialist agencies are increasingly being used by companies to provide advice on B2B marketing strategies and creative services in order to reach and attract C-suite customers.
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The distinction between customer marketing and business-to-business marketing is less clear in Asia. Much corporate communication and marketing heads continue to outsource marketing support, such as events and public relations, to other agencies rather than seeking full-service B2B services.
It is not surprising that these agencies don't fully satisfy their marketing needs. Traditional agencies often have roots in consumer marketing and are well-equipped to create integrated B2B marketing programs.
It is important to know what distinguishes B2B marketing mass marketing. This can make all of the difference in such marketing efforts.
A target is an individual in consumer marketing. B2B marketing allows you to point out any number of people in the chain of decisions. Some of these people may not even be in your country.
It is useful to learn about the "real" decision-making process. Are the purchasing manager, procurement, or chief financial officer as important? Some companies have had the human resources manager for utility commissions as their mandate, and vice versa.
B2B marketers often focus on the "C-suite" as their goal, but they don't realize that it is sometimes the CEO's secretary who decides whether or not to order products and services for your company.
