When a company starts a search engine optimization program, be it internal or outsourced to SEO services, most of the attention is focused on the company's website. This is the only aspect that has a sense of control – once a website is launched in nature, companies need to see how their website compares to all other websites, regardless of whether other websites are using ethical SEO tactics or not.
Apart from changes to a company's website, it is often assumed that the company and their SEO service has no control over what appears in search engine results. However, this is usually not the case. To know more details about SEO services cork visit https://aspiremedia.ie/seo-cork/.
Oftentimes, you or your SEO services can have a direct impact on search engine results by observing your competitors and reporting them to major search engines if the SEO techniques used on their websites fall outside of what is known as ethical SEO.
Main competitor
First, let's define competitors. Almost every firm has at least a handful of other firms that it considers its main competitors – those that sell the same products and services of the same size, and so on.
When your competitors start an SEO campaign, with or without outside SEO services, you can learn a lot about their sales and marketing tactics by evaluating the key phrases they target.
Your online competitors
It is important to remember that applicants are unlikely to make decisions solely between you and the main competitor you listed. They look at every company that fits their specific needs and that shows up for their search term.
Therefore, your online competitor criteria should be broadened to include any company that has a product or service like yours that exceeds all of your target keyword phrases.