Digital marketing is a marketing strategy to impress customers by providing them online services and products. It uses a variety of digital channels such as SEO (search engine optimization), social media and PPC (pay per click) to lure audiences to the brand candidate. Digital marketing, using the internet as a core media campaign, can be accessed using electronic gadgets such as computers, laptops, tablets and smartphones.
Digital marketing techniques such as search engine marketing, e-mail are an integral part of digital marketing strategy. In addition, it also includes non-Internet channels such as short message service (SMS) and multimedia messaging service (MMS), callback, etc. All these different channels are an integral part of digital marketing. You can find creative digital marketing services at http://www.urteam.uk/digital-marketing-services-london/.
Digital marketing is regarded as under-the-line marketing for targeting a smaller group and more concentrated and work on forming a loyal customer and creating conversions. Digital Marketing Consultants, there are more than 1.71 billion monthly active Facebook users around the world.
Consumption of online video on the platform has been a steady rise and is the next big thing in terms of marketing strategy. SMM is also under the BTL-The-Line marketing associated with separate groups formed in the public interest on social media platforms.